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THE STORY STARTED WITH ZIYAD
وأخيراً وجدنا طريقة أحبّ بها زياد تعلّم العربية.

ELAF is the learning experience Ziyad enjoyed coming back to.

What started with Ziyad became a bigger idea: create an Arabic learning experience children actually want to return to—one that connects language, adventure, culture and the way they naturally engage.

If screens can keep our children engaged, why can't learning?
Hisham and Ziyad — the founder story behind ELAF
This is where ELAF started. هنا بدأت القصة
Ziyad holding up a wooden sign that reads: let's start the adventure
يلا نبدأ المغامرة
Download the App
WHAT I NOTICED راقبت ما يجذب الأطفال فعلاً

Children were already showing us how they stay engaged.

So ELAF does not fight those behaviours. It uses them deliberately to turn part of screen time into active, purposeful learning.

Ziyad in bed, distracted, scrolling his phone
The behaviour was already there. السلوك موجود بالفعل — غيّرنا كيف نستفيد منه
01 SCREEN HABIT · وقت الشاشة

They're already on screens.

يقضون وقتاً أمام الشاشة

Turn screen time into active learning time.

Speak · listen · solve · discover

حوّل وقت الشاشة إلى وقت تعلّم فعّال
02 STORY INSTINCT · حب القصة

They love stories & adventures.

يحبون القصص والمغامرات

Arabic becomes part of the adventure.

Arabic becomes the key to what happens next.

العربية تصبح مفتاح استمرار المغامرة
03 CHALLENGE DRIVE · حب التحدي

They love games & Challenges.

يحبون الألعاب والتحديات

Learning becomes the mission.

Find · play · solve · speak · complete

ابحث · العب · حل · تكلّم · أكمل
04 INSTANT RESPONSE · رد فوري

They expect immediate feedback.

يتوقعون التفاعل والنتيجة فوراً

Speak. Get feedback. Try again. Improve.

Pronunciation coaching while they are still engaged.

تكلّم · احصل على ملاحظات · جرّب من جديد · تحسّن
05 PERSONAL INTEREST · الاهتمامات

They stay with what they care about.

يستمرون مع ما يحبونه

Learning adapts to what they care about.

Stories · topics · challenges · discovery

قصص · مواضيع · تحديات · اكتشاف
06 CULTURE & BELONGING · الثقافة والانتماء

They don’t just learn the language. They connect with where their family comes from.

لا يتعلمون اللغة فقط — بل يقتربون من بلدهم وثقافتهم وجذورهم

Their country becomes part of the adventure.

Places · people · food · stories · geography · traditions · everyday life

بلدهم يصبح جزءاً من المغامرة — الأماكن · الناس · الطعام · القصص · الجغرافيا · التقاليد · الحياة اليومية
THE GOAL · الهدف

Not more screen time. Better screen time.

مش وقت شاشة أكتر — وقت شاشة أفضل

SCREEN TIMEوقت الشاشة → ADVENTURE TIMEوقت المغامرة → LEARNING TIMEوقت التعلّم
THE DESIGN ANSWER · الفكرة

Don't turn the screen into another classroom. Turn it into an Adventure.

WHAT THAT QUESTION BECAME
وهنا بدأت المغامرة

Arabic is the key. Adventure is the reason.

ELAF puts Arabic inside stories, missions, conversations, games and cultural discovery. The child does not stop the Adventure to learn Arabic—Arabic is what helps the Adventure continue.

العربية مفتاح المغامرة القادمة
✓ No Arabic required to begin✓ Parent-visible progress✓ Age and Arabic level adapt separately
Lana and Ziyad exploring Sudan in the ELAF Adventure
FIRST FLAGSHIP JOURNEYAdventure in Sudan · مغامرة في السودانMilton → Pearson → Flight → Sudan → Family
◌Realtime Conversationمحادثة عربية
≈Pronunciation Coachingتدريب النطق
↻Mastery Through Repetitionالتكرار والإتقان
◆Games & Challengesألعاب وتحديات
◎Arabic Variantsالعربية بطريقتك
▥Parent Progressتقدّم واضح
SEE ELAF IN ACTIONشاهد إيلاف أثناء العمل

A learning experience children can see, hear and touch.

Less explanation. More product. Each screen below shows how ELAF turns Arabic into an action inside the story.

ELAF learner selection with Ziyad, Lana and Hamody
01 · PERSONALIZED

One world. Different learners.

Ziyad, Lana and Hamody can enter ELAF with presentation and language support adapted independently to age and Arabic ability.

نفس المغامرة · تجربة تناسب كل متعلم
ELAF pronunciation score and coaching screen
02 · PRONUNCIATION

Don't just mark it wrong. Teach the correction.

ELAF can show the accepted score, explain what it heard, model the correct phrase and let the learner try again.

اسمع · صحّح · جرّب مرة أخرى
ELAF learner progress screen
03 · PROGRESS

The child sees adventure. The parent sees growth.

Speaking, pronunciation and learning progress become visible without turning the learner experience into a report screen.

الطفل يرى المغامرة · الوالدان يريان التقدّم
PRONUNCIATION THAT TEACHESتدريب النطق

Specific feedback. Another try. Confidence that grows.

When pronunciation needs work, ELAF's completed feedback path can show a real score, explain what was heard in child-friendly language, model the correction and retry—while technical failures are kept separate from learner mistakes.

YOU SAIDاسما
72%
TRYاسمي
Dania using ELAF Arabic conversation inside an Adventure
92%Pronunciation
MASTERY THROUGH REPETITIONالتكرار حتى الإتقان

Practice until it sticks—not until the screen says “done.”

ELAF uses recall, repetition, retries and configured mastery rules underneath the Adventure so learning can become durable without feeling like drilling.

Attempt 168%
Attempt 284% ✓
Attempt 389% ✓
Attempt 493% ✓
★ MASTERED

Recall → practice → feedback → repeat → apply

The learner gets support when needed, but the backend—not the AI—controls progression and mastery rules.

GAMES, NOT WORKSHEETS WITH POINTSألعاب وتحديات حقيقية

Every Challenge has a job in the story.

ELAF's Challenge framework supports Quiz, Puzzle and Game experiences. On the website we show the kinds of interactions parents and learners can expect—without turning the homepage into a list of 30 technical subtype names.

CURRENT MISSION · المهمة الحالية

Find the airport gate.

ELAF says: اذهب إلى البوابة C32

STORY GATE

Arabic is not the quiz topic. Arabic is how you get through the gate.

That is the core ELAF experience: story moment → need for Arabic → learner action → feedback → story continues.

نجيب بلادنا لأولادنا HOME, CULTURE & THE WIDER ARAB WORLD

The ELAF world is growing. It starts in Sudan.

ELAF's long-term vision is a deep Home World connected to the learner's family roots — its Arabic, people, places, food, geography, stories and everyday life. Sudan is the first world we are opening.

HOME WORLD · العالم الأساسي

Home is the anchor—not the boundary.

A learner's Home World can grow with them for years. Other countries become places to visit, explore and hear different ways Arabic is spoken, while home remains the cultural anchor.

HOME
Deep experience
→VISIT
Discover another country
→RETURN
Keep growing at home
OPEN · FIRST ELAF HOME WORLD
🇸🇩

Sudan

السودان

The first deep ELAF experience: Sudanese Arabic, family, Nile, markets, places, geography, stories and everyday culture — all inside the Adventure.

START ADVENTURE · ابدأ المغامرة
THE VISION · الرؤية

We start in Sudan. More countries. More cultures. More adventures are coming.

لغة · عائلة · ثقافة · جغرافيا · قصص · انتماء · اكتشاف
THE FIRST FLAGSHIP JOURNEYمغامرة في السودان

Sudan is not a chapter. It is where the story happens.

The first pilot follows Milton → Pearson Airport → Flight → Sudan → Family. Culture appears through places, people, food, directions, conversations and missions—not lectures.

Ziyad at Pearson Airport01 · PEARSON AIRPORT

Find Gate C32

Names, passport, numbers and directions become useful immediately.

أين البوابة؟
Lana in a Sudan market02 · THE MARKET

Help with the shopping

Prices, quantities, food and requests become part of the family mission.

بكم الطماطم؟
Ziyad exploring the Nile03 · THE NILE

Explore and ask questions

Geography and culture create a natural reason to understand new Arabic.

ما هذا المكان؟
Lana helping family in Sudan04 · FAMILY MISSION

Help the family

Arabic becomes the tool for understanding people and completing the mission.

كيف أساعد؟
Sudan places including pyramids, market and Nile
SHOW, DON'T LECTURE

Family · hospitality · markets · Nile · cities · history · everyday life

ELAF's Sudan blueprint calls for cultural learning through experience and for Sudan's diversity to be represented rather than reducing the country to one region.

ooELAF Shoof · إيلاف شوفPARENT-GOVERNED DISCOVERY
مشاهدة يثق بها الأهل · واكتشاف يحبه الأطفال

The videos they want. In an experience parents can trust.

ELAF Shoof is a parent-governed media experience built around the child's age, interests, language and cultural preferences. ELAF prioritizes approved content and governed discovery, then turns watching into conversation, Arabic, reflection and optional Challenges.

Watchشوف→Talkاتكلم→Discoverاكتشف→Challengeتحدّى
Parents set the boundariesAge · interests · cultures · language · exclusions
ELAF governs discoveryApproved content first · age-appropriate recommendations
Watching becomes learningConversation · vocabulary · reflection · Challenge
Give children room to discover. Keep parents in control of the boundaries.
Shoof is shown here as ELAF's approved product direction; availability depends on the production release.
شوفFor You · لك
▶
DISCOVERThe Nile · النيلApproved cultural content
E

ELAF asks:
شنو أكتر حاجة لفتت نظرك؟What caught your attention most?

النيلSudanArabicCulture
FOR PARENTSEXAMPLE PARENT PROGRESS VIEWللآباء والأمهات

Your child asks, “What happens next?” You can still see what they learned.

Adventure progress belongs to the learner. Learning progress belongs in the parent experience: speaking, pronunciation improvement, words and phrases used, completed Challenges and areas needing support.

24 minSpeaking this week
92%Pronunciation
18Missions completed
128Words practiced
ELAF parent progress dashboard for Lana and Ziyad
BUILT FOR CHILDREN. CONTROLLED BY PARENTS.

Adventure should feel free. The account should stay governed.

ELAF's learning principles put emotional safety, honest AI behaviour and parent partnership alongside engagement. The public site therefore keeps trust visible instead of hiding it only in legal pages.

01Parent-owned account

Registration, consent and subscription stay under the parent lifecycle.

02Emotionally safe feedback

Mistakes are treated as learning opportunities, not labels.

03AI transparency

ELAF must be honest if asked and must never pretend to be human.

04Visible privacy controls

Final privacy and child-data commitments remain subject to formal legal review before launch.

START FREEابدأ مجاناً

Give your child seven days to discover the next Adventure.

Start with a 7-day free trial. A card is required, there is no subscription charge today, and the second child receives 20% off.

MONTHLY

$24.99 / month · first child

7-day FREE trialCard required · no charge today
  • Adventure in Sudan
  • Realtime conversation
  • Pronunciation coaching
  • Games & Challenges
  • Parent progress
  • Second child: $19.99/month

The trial duration is 7 days. Stripe collects payment and tax information. Second-child discount shown above is 20%.

QUESTIONS PARENTS ASKأسئلة شائعة

Understand ELAF before you start.

Does my child need to know Arabic already?+

No. The Adventure in Sudan blueprint supports zero-Arabic learners through listening, seeing, repeating, choosing and gradually speaking short phrases, while stronger learners receive less support and deeper conversation.

How is age different from Arabic level?+

Age controls presentation and story style. Arabic proficiency controls language difficulty. This lets an older beginner receive age-appropriate visuals without making the language artificially difficult.

Is ELAF just a game?+

No. The Adventure provides purpose. Conversation, pronunciation, repetition, Challenges and backend-controlled progression remain part of the learning engine underneath.

What happens after the 7-day trial?+

After the 7-day trial, the selected subscription starts automatically unless you cancel before the trial ends. The signup flow shows the active plan and trial before Stripe Checkout.

How does the second-child discount work?+

The second child receives 20% off the displayed first-child price. Each learner keeps their own personalized ELAF experience.

FROM SCREEN TIME TO ADVENTURE TIME

Give them a world worth coming back to.

Start with Sudan. Speak, explore, solve, discover—and make part of screen time count.

Start 7-Day Free Trial
نجيب بلادنا لأولادناStart 7-Day Free Trial